privacy notice

Privacy Notice

Effective October 22, 2018



U.S. Privacy Notice



First Serve USA is leading the way breaking the cycle of poverty and violence by combining powerful self aware mentoring with educational programs and sports. We strive to change the broader conversation, society and transform the lives of children. This Privacy Notice explains how information is collected, used, and disclosed from or about you by FIRST SERVE USA (“we”, “us”, or “our”) when you visit or the “First Serve” app (collectively, the “Site”). First Serve’s activities on the Site are directed toward U.S. residents.



Information We Collect


Donation or Purchase Information. When you donate, register, or purchase items from the Site, we collect personal information you provide, such as your name, address, telephone number, email address, shipping address, transaction history, and payment information. If you dedicate your donation through a memorial or honor donation and request a memorial or honor donation notice be sent, or send a gift to someone, we will collect the recipient’s information, including the recipient’s name, address, telephone number, and email address. We may collect your contact information if you request a paper copy of the First Serve Catalog. We may also collect additional information about you from other sources and combine it with information you voluntarily provide to us.

Email Address. We collect and store your email address if you contact us directly via email or if you provide your email address to us through the Site. If you opt out of future messaging, we will store your name and email address for the purpose of maintaining a “do not contact” list.


Technical Information. As of now we do not collect any technical information but reserve the right to do so in the future. This Site may collect information such as the visitor’s domain name, Site traffic patterns, server usage statistics, and device and operating system information. We may use cookies or similar technology to collect such information for advertising and other purposes. See the Tailored Advertising section of this Privacy Notice to learn more about the use of this information and the choices available to you. 


How We Use and Share Information


We may use the information you provide for any lawful purpose, including the following:


  • To communicate with you, including to share information about services or products you have requested, to request donations, or to inform you of promotional offers that may be of interest;

  • To process your donations and orders, including to notify you of your order status, provide a receipt, and ship your products;

  • To improve and personalize the Site, including to improve and personalize the performance, content, and layout of our web pages;

  • To help us engage with persons who may wish to donate to FIRST SERVE USA;

  • To protect the rights of FIRST SERVE USA or others;

  • To comply with the law and to maintain the security of our Sites; and/or

  • As otherwise disclosed at the time of collection or use.

We do not rent, share or sell your personal information to outside marketers. We may share personal information with service providers, such as marketing firms, print, shipping and/or fulfillment vendors, technology providers, and credit card processors, which may use or disclose the information solely to perform services on our behalf or to comply with the law. We may share your information when required by law, including pursuant to a subpoena, court order, governmental inquiry, or other legal process or as necessary to protect our rights, users, donors and services.  We may share information that has been de-identified or aggregated, or any other technical information, without limitation.


Tailored Advertising & Analytics


We may use third parties (e.g., ad networks and ad servers) to deliver relevant content and advertising (including ads for First Serve USA) on the Site, as well as on other websites you visit and other applications you use. These third parties may place or access cookies or other tracking technologies on your device to collect information about your use of the Site in order to serve these tailored advertisements.  

We neither have access to, nor does this Privacy Notice govern, the use of cookies or other tracking technologies that may be placed on your device by any non-affiliated third-parties. Third parties that use these technologies may offer you a way to opt out of ad targeting as described below. First Serve USA adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with interest-based and tailored advertising activity. You can learn more about such tailored advertising and how you can generally control cookies from being placed on your computer to deliver tailored advertising by visiting the Network Advertising Initiative’s Consumer Opt-Out link or the DAA’s Consumer Opt-Out link to learn more about this type of advertising or to opt-out of receiving tailored advertising from companies that participate in those programs. Note that electing to opt-out will not stop advertising from appearing in your browser or applications. Opting-out may make the ads you see less relevant to your interests. We do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. We may also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit, and to opt out of Google Analytics, visit


Third-Party Links


The Site provides links to third-party websites or apps, including our social media pages. We do not control the privacy and security practices of sites not owned by First Serve USA. You should review the privacy notices of other websites or apps that you use to learn about their data practices.

This Site may also include integrated social media tools or “plug-ins”, such as social networking, photo sharing, and video streaming tools offered by third parties. If you use these tools to share personal information or you otherwise interact with social media features on the Site, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.  Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features. We encourage you to carefully read the privacy notices of any social media accounts you create and use.


Changes to our Privacy Notice


Any changes to our Privacy Notice will be posted on this page. Any changes will become effective when posted unless indicated otherwise. We encourage you to visit this page periodically to learn of updates.



Your Choices


To request that First Serve USA discontinue contact with you, please contact us at: 

First Serve USA

Attn: Donor Services

2247 Palm Beach Lakes Blvd., Suite 203

West Palm Beach, FL 33409



The quickest means of unsubscribing from electronic communications is through emailing  or by using the unsubscribe function on the eNewsletter you are receiving.


Contact Us


If you have any questions about this Privacy Notice, please contact us at:


2247 Palm Beach Lakes Blvd., Suite 203

West Palm Beach, FL 33409



If you have questions, please contact us at: